Title: Purple Cow: Transform Your Business by Being Remarkable
Author: Seth Godin
Genre: Non-fiction, marketing, entrepreneurship
Why Purple Cow is a Red Hot Read: I’m just a general fan of Seth Godin. He’s a smart guy with a talent for making business advice very accessible and palatable. Purple Cow will make you think about the unique gifts and skills you bring to the world. I listened to Purple Cow in audiobook format, and my eleven-year-old son loved it. A marketing book that appeals to a kid? How could you pass it up?
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Today is Veterans Day so take a minute to thank the courageous men and women who stand and protect our country. A special thank you to my FIL for his service in the Air Force and to my dad for his service in both the Army and Navy.
